THIS POLICY DESCRIBES OUR POLICIES AND PROCEDURES FOR COLLECTION, USE, STORAGE, DISCLOSURE AND PROTECTION OF ANY INFORMATION, INCLUDING, BUT NOT LIMITED TO, BUSINESS OR PERSONAL INFORMATION PROVIDED BY YOU (“YOU/R”) WHILE USING THE WEBSITE/APP.
THIS POLICY HAS BEEN DRAFTED IN ACCORDANCE WITH THE PROVISIONS OF THE INFORMATION TECNOLOGY ACT, 2000 AND THE DATA PROTECTION RULES AND REGULATIONS OF INDIA.
We will use the information provided by you only in accordance with the purposes described in the Policy.
We collect your Personal Information or Non Personal Information (as hereinafter defined) when you use the Website/App and at the time of your registration with the Website/App. Further, we collect information from you during the performance of Services for you. We collect information with respect to your name, mobile number, email, address, IP Address, zip code, age, gender, occupation, your location, device ID, device location, other related things like crops grown, crops to check prices for, products interested in, articles and posts liked etc. In addition to the foregoing, we also access your contacts on your mobile phone and your SMSs. We also gain the ability to write to the external memory on your mobile phone. We collect all of the foregoing information in order to provide you the Services.
Except as provided herein, we do not solicit any Sensitive Information about you. However, if you share such information with us voluntarily, we will not be liable for any actions, claims, costs, expenses or other liabilities that may arise as a consequence of such any unauthorized use or misuse of such information.
During your use of the Website/App, we may collect and process such information from you, including but not limited to the below mentioned:
“Personal Information” means and includes:
Information that you provide to us by filling in forms on the Website/App. This may include contact information such as name, email address, mailing address, phone number, financial information, if any, unique identifiers such as user name, account number, password and preferences information such as favourites lists, transaction history;
Information that you voluntarily provide when you write directly to us (including by e-mail and surveys);
Information that you specifically provide us access to while accepting the Terms and Conditions of use of the Website/App.
“Non-Personal Information” means and includes any information that does not reveal your specific identity, such as, browser information, information collected through Cookies (as defined below), pixel tags and other technologies, demographic information etc. Our Website/App gathers some information automatically when you visit the Website/App and stores it in log files. We may collect certain information about your computer or other electronic device through which you have accessed the Website/App to facilitate, evaluate and verify your use of the Website/App.
We may use the information provided by you in the following ways, viz:
Provide and improve the services offered to you through the Website/App;
Conduct research and analysis to detect, prevent, mitigate and investigate fraudulent or illegal activities;
Analyse how the Website/App is used, diagnose service or technical problems and maintain security;
To help you efficiently access the Website/App;
Monitor aggregate metrics such as total number of viewers, visitors, traffic, and demographic patterns;
To notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to confirm your identity in order to ensure that you are eligible to use the Website/App;
Advertising and marketing communications;
To carry out our obligations arising from any contracts entered into between you and us;
To notify you about changes on the Website/App;
Notify you in the event we become aware of any breach of the security of your information and take appropriate action to the best of our ability to remedy such a breach.
To enable us to comply with legal and regulatory obligations;
Any other ancillary activity necessary for achieving above-mentioned purposes.
We retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable Company to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.
We use reasonable safeguards to preserve the integrity and security of your information against loss, theft, unauthorised access, disclosure, reproduction, use or amendment. All information you provide to us is stored on our secure servers within India and in the manner provided in this Policy.
By submitting your information on our Website/App, you agree to the handling of your information by the Company in a manner as stated under this Policy. We will take such adequate steps as we consider reasonably necessary to ensure that your information is treated securely and in accordance with the Policy.
We may disclose such information to third parties in order to provide you with customer support facilities, to comply with our legal obligations, to enforce our terms and conditions, to facilitate our marketing and advertising activities, or to prevent, detect, mitigate, and investigate fraudulent or illegal activities related to the Website/App and to avail services from third parties for data analysis and market research.
In the event the Company is merged with or acquired by another company or in case of re-organization or re-structuring of business, we and our affiliates will share your Personal Information, wholly or in part, with another business entity.
We will share your information with third parties only in such manner as described below:
We may share your information with third parties including third party service providers/agents/partners, etc. and in such an event, the third parties’ use of your information will be bound, among other things, by the Policy. We may store information in locations outside the direct control of the Company (for instance, on servers or databases co-located with hosting providers) and your use of the Website/App shall constitute consent for the same.
We may disclose your information, to any member of our related or group companies including but not limited to, our subsidiaries, our ultimate holding company and its subsidiaries, as the case may be, and your use of the Website/App shall constitute consent for the same.